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Shakeel Mohamed wordmark logo set in the Mindful Roman typeface which he designed
Thesis
Labyrinth
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About

Mindful Roman Typeface

Media: type design

Tools: Glyphs, Illustrator, InDesign, Figma

Goal: design typeface strongly informed by historical and contemporary references with a specific theme in mind.

Recognition: Hoffmitz Milken Center for Typography (HMCT) gallery.

Mindful Roman is a rationally drawn transitional serif typeface for those embarking on a spiritual journey. Mindful Roman is currently used for my name in any identity pieces for my personal brand (website, résumé, business cards, etc). Typeface references include: Ingeborg, Corporate A, Times New Roman, and Century Schoolbook.


Special thanks to: Greg Lindy of Lux Typo, Jose Caballer. Additional thanks to Co-Star Astrology for copy used on the poster.

Future work includes: refined spacing, kerning pairs, sample print applications, and an italic variant. I would also like to create a few short motion pieces to demonstrate how the typeface is constructed and how it compares to its references.


I envision this typeface in use for branding, packaging, and editorial projects as a display typeface or for larger text settings. Specifically for projects focused on beauty, healthy lifestyle, and wellness which seek to establish trust.

Poster concept: astrology chart for the birth date & time of the typeface.

WIP font design file in Glyphs.

Process documentation binder, including weekly critiques.


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