TYPO Mexico City Conference Identity

Media: Augmented reality, branding, merchandise, motion, posters

Tools: InDesign, Illustrator, Photoshop

Goal: To embrace the idea of post-pandemic community building through a design conference.

Recognition: Selected to present this project at a Type Thursday LA meetup.

Conferences are about the exchange of ideas and perspectives, design conferences should also be great fun. I chose this playful arrangement of curved organic letterforms to symbolize these concepts.

Special thanks to: River Jukes-Hudson, Cheri Gray, Shuwen Ding, and Shengjie Wu, and the great audience at Type Thursday LA for additional critique.

I selected a list of typographers to feature for the conference, designed a wordmark, 3' x 6' feet posters, t-shirts, name badges and restricted my color palette to black and white.

The conference venue, Museo Tamayo Arte Contemporáneo, has a sharp, brutalist architectural style. My identity design embraces the human aspect of the design community as a juxtaposition.

I also designed stickers and an augmented reality motion poster with a direct call to action to register for the conference.