TYPO Mexico City Conference Identity
Conferences are about the exchange of ideas and perspectives, design conferences should also be great fun. I chose this playful arrangement of curved organic letterforms to symbolize these concepts.
The conference venue, Museo Tamayo Arte Contemporáneo, has a sharp, brutalist architectural style. My identity design embraces the human aspect of the design community as a juxtaposition.
I selected a list of typographers to feature for the conference, designed a wordmark, 3' x 6' feet posters, t-shirts, name badges and restricted my color palette to black and white.
I also designed stickers and an augmented reality motion poster with a direct call to action to register for the conference.
Promotional signage for the event.
Large format banners, 3' x 6' featuring the names of all conference speakers.
Augmented reality poster triggered using Artivive. Motion graphics created in After Effects. The venue, Museo Tamayo Arte Contemporáneo, is in the background.
The identity applied on shirts at large scale.
White t-shirts for conference attendees, black t-shirts for event staff.
Name badges for conference attendees, speakers, and panelists.
TYPO stickers!
The primary identity lockup.
Acknowledgements
Special thanks to instructors River Jukes-Hudson and Cheri Gray, fellow students Shuwen Ding and Shengjie Wu, and the great audience at Type Thursday LA for additional critique.