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Shakeel Mohamed wordmark logo set in the Mindful Roman typeface which he designed

Brand Systems Designer


Trinity Rep Rebrand (for TALISMAN)

Client: Trinity Repertory Company

Tools: Illustrator, InDesign, After Effects, Photoshop, Figma

Goal: Refreshing the brand of a public theater

Trinity Repertory Company Team: Susanna Jacksons, Katie Liberman, Curt Columbus

TALISMAN Team: Silvia Diffenderfer, Lina Guerrero, Jacob Kemp, Jaimie McKay, Luke Meyer, Shakeel Mohamed, Anna O’Donoghue, Liana Pavane, Kelly Rogers, Lena Rose, Robi Ruocco, Lenae Frazer, Natalie West, Andy Tomlinson, Adriana Tonello

Project documentation in progress.

 

Acknowledgements

Special thanks to the WELTKERN type foundry and Greg Lindy of LuxTypo for type customization review.