Planetary Society Rebrand

Media: Branding, creative coding, motion graphics, strategy, type design

Tools: Illustrator, Photoshop, InDesign, After Effects, Glyphs, three.js, Houdini, Keynote, Figma

Goal: Bring a philosophical and meditative approach to space exploration

Planetary Society is a non-profit organization focused on advocacy for space exploration and based in Pasadena, California. Bill Nye is currently their CEO.

Special thanks to: Andrew Pauly of The Planetary Society, Stephen Serrato, Carolina Uscategui, and Jack McEntee.

Though the Planetary Society focused on space enthusiasts in general, I wanted to expand that a bit. By exploring the profound human experience of our relationship to the massive scale of the cosmos.

I also created a special brand style for the Society’s 45th anniversary including a custom modular and variable typeface inspired by planetary orbits. For the 45th anniversary I envisioned a weekend celebration event on Catalina Island.

Planetary Society posters at Paseo Colorado outdoor mall

Logo reveal animation inspired by the big bang and invention of Lightsail

Work

Thesis

Labyrinth

About

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Planetary Society Rebrand