Planetary Society Rebrand
Planetary Society is a non-profit organization focused on advocacy for space exploration and based in Pasadena, California. Bill Nye is currently their CEO.
Though the Planetary Society focused on space enthusiasts in general, I wanted to expand that a bit. By exploring the profound human experience of our relationship to the massive scale of the cosmos.
Using a primary serif typeface, all brand touchpoints take on an elevated feeling.
Removing “The” from the organization’s name allowed for a more recognizable shorthand.
I also designed a special brand style for the Society’s 45th anniversary including a custom modular and variable typeface inspired by planetary orbits. For the 45th anniversary I envisioned a weekend celebration event on Catalina Island.
Planetary Society posters at Paseo Colorado outdoor mall.
Logo reveal animation inspired by the big bang and invention of Lightsail—a member-funded invention by The Planetary Society, enabling spacecraft to propel using only sunlight.
Two-tone business card system.
A manifesto poster for Planetary Society HQ, serving as an inspirational reminder for employees.
Promotional posters for a 45th anniversary retreat on Catalina Island. The 45th anniversary identity takes on a distinct color palette and typographic voice.
Modular typeface inspired by planetary orbits. The new colors are inspired by lush seascapes on Catalina Island.
Event tickets for general admission and Planetary Support (VIP) levels of donors.
Acknowledgements
Special thanks to instructors Stephen Serrato and Jack McEntee, Andrew Pauly of The Planetary Society, and alumni Carolina Uscategui