Inclusion Tee

My first design adventure

Media: apparel design, art direction, branding

When: 2018 (2 months)

Client: Self-initiated / entrepreneurial

Tools: Illustrator, Photoshop

Goal: Through apparel, express one’s individual responsibility for creating an inclusive environment.

Inspiration

In 2018 I started a clothing brand called ntrsct, which has evolved into my independent design business.


The logomark emerged from my fascination with the numerous aspects of one’s identity and finding ways to embrace them. An X is the simplest expression of an intersection, symbolizing the point where the many elements of our identity meet.


Black and white in the graphic symbolize the (illusion of) maximum contrast of our differences. While Virgil Abloh’s brand Off-White stands for the grey area between black and white, I see it differently. To me, black is white.


The Inclüsion Tee was the best-selling product while running the clothing brand.

Clothing tag from Off-white
The late Virgil Abloh with his hands in prayer

The late Virgil Abloh was the catalyst for my interest in design. One person can change your whole life.
RIP Virgil Abloh (1980–2021)

Company Logo

The ntrsct designs logo, and X with ntrsct written out horizontally

It starts with yoü.

I chose the German character, ü (u-umlaut), to symbolize the viewer (you) being the source of an inclusive environment—an ode to the reunification of East and West Germany after WWII. It also looks like a smiley face!


This graphic resonated with me at a time when political and social issues were polarizing the American people.

An early sketch of the inclusion tee graphic from the Procreate app for iPad

From sketch to reality. The figure-ground ambiguity of the X was a happy accident while working in Adobe Illustrator.

Final graphic

The inclusion tee graphic, spelling out inclusion with an X in the negative space
A digital mockup of the inclusion graphic in black ink on a white t-shirt